Lucas, a burned-out salaryman reborn as a Gen Z graduate, gains an “Office Reformation System” and becomes a viral star on The Generation. He exposes toxic workplaces, rises as CEO Yara’s assistant, and turns marketing cases into national hits, transforming from exploited worker into a “marketing god” who reshapes the industry.
Reborn after dying from overwork, Lucas meets the same arrogant HR from his past life's company, Summit Media. When the HR demands an 8 PM interview and belittles his qualifications, Lucas boldly rejects her—unaware this is a hidden-camera live show, thrilling viewers.
Reborn Lucas fearlessly roasts the PUA-style HR during an interview, sparking heated discussions. He's invited to a workplace reality show with a 30 million prize, and unexpectedly binds to an Office Reformation System that grants points for shaking up the workplace.
When Lucas shows up for his interview at Sun Group, he clashes with HR over resume requirements and refusing to share emergency contact info before being hired. Denied the interview and cab fare reimbursement, he reports the company’s fire code violations, resulting in the HR staff getting fired. Lucas then buys an ultimate employee tool with full labor law knowledge to tackle future workplace issues.
New graduates are fired without pay after overworking three months at Rocrest Industrial. Reborn Lucas, who faced similar exploitation before, teaches them labor laws to claim owed wages and proposes a bolder plan to take down the ruthless company.
Interns demand legal overtime pay from Rocrest's HR Director Logan, who dismisses the Labor Bureau and threatens them. A live stream captures Logan attacking an intern, triggering a police probe. Though the stream hits 170k viewers, it faces a week-long suspension for violent content.
Lucas triumphantly returns to live streaming after a five-day ban, drawing over 210,000 online viewers. He reveals an interview offer from industry giant Root Media, while his workplace advocacy sparked labor bureau probes, media reports and inspired graduates to review contracts.
At Root Media's interview, Lucas openly opposes mandatory overtime. Though his answer isn't ideal, the interviewer values his independent thinking. Creative Director Yara then challenges him to write 3 original copies in 10 minutes. Lucas finishes in just 3 minutes with system help, leaving viewers curious about his outcome.
Lucas' bold and memorable ad copies deeply impress Ms. Yara, earning him a creative design intern spot at Root Media. When he hesitates over other interviews, Yara breaks company rules to upgrade his offer, sparking colleagues' playful jokes about their romantic vibe.
On his first workday, Lucas, who roasted HR in a livestream, clashes with senior Zeth who forces him to treat everyone to coffee and even demands he kneel. Lucas fires back sharply, angering Zeth. When Zeth snitches to Mr. Wayne, Wayne tries to kick Lucas out—until someone steps forward to take him.
When rookie Lucas is pressured by colleagues Wayne and Zeth to buy treats as a 'team fitting' task, Ms. Yara steps in to defend him. She surprisingly appoints Lucas as her personal assistant for a major project, while punishing Zeth to buy coffee for the whole department, sparking colleagues' gossip.
Lucas fires back at colleagues who dismiss his assistant role as a product of his looks, asserting his capabilities are the real reason. Ms. Yara backs him, and the team takes on the daunting task of launching a national ad campaign for Herb Hall herbal tea. Lucas recognizes the tea’s flavor from his past life, hinting he holds the key to success.
Lucas earns bonus points for inspiring 300,000 people to reflect on their careers. Yara insists on bringing the sharp newcomer into a key project, shares protective workplace guidance, and reveals Hudson targets him due to pursuing her.
Manager Hudson kicks off an urgent project meeting with a cliché rally speech, which some team members silently mock. During brainstorming, newbie Lucas tries to share insights but is shut down by seniors. Viewers grow frustrated at his retreat, a rival is surprised, yet one colleague suspects he’s plotting something.
Newbie Lucas is stuck with a cramped corner desk lacking drawers, sparking outrage among his colleagues. When Lucas leaves promptly after completing his daily tasks, Manager Hudson confronts him loudly, demanding he stay late to work on the important project. Lucas fires back with three sharp arguments and cites labor law to refuse forced overtime, standing up to unfair workplace treatment as colleagues secretly cheer him on.
After refusing mandatory overtime and clashing with Manager Hudson, the protagonist is surprised to find Boss Yara supporting her. Yara shares her progressive stance on prioritizing efficient in-hour work over forced overtime, earning herself the protagonist's workplace idol status.
Lucas sparks a fiery clash with Hudson over using his phone for work, hurling personal insults. Hudson complains to Ms. Yara, demanding Lucas be transferred. Yara notes Lucas's chaotic two days with four job shifts, but he insists her office is where he belongs. Colleagues tease about their alleged romance, blending tension and playfulness in this workplace drama.
Lucas shares sharp insights on Herb Hall's marketing dilemma, pointing out the gap between benefit-needing consumers and paying customers. Yara initially assigns him to study, but he charms his way into the client meeting, hiding a 150,000-point marketing plan—will it turn the tide?
Ms. Cynthia rejects the Herb Hall marketing plan from Root Media's Ms. Yara. Though she admits Yara's plan outperforms those from larger firms, Cynthia says her company can't wait any longer and refuses a revision chance. Yara then stops her, hinting she knows what Cynthia truly wants.
Cynthia cancels her next company visit to spare an hour for a marketing proposal. The pitch features the slogan 'No Internal Heat' targeting young people's heat-related worries, and skillfully responds to Hudson's doubts, showcasing a well-crafted strategy.
After Yara first presents an ordinary proposal, Lucas steps in with a brilliant one that wows client Cynthia. Cynthia questions Yara’s initial choice, then discovers Lucas is a 22-year-old new grad who’s only been Yara’s personal assistant for two days. She tries to poach him with attractive terms, and later insists the agreed 12M contract price is too low, with Lucas hinting at more ideas.